I suggest you ...

Change label of "Sprint" to "Hike", or a word that suggest something less hectic.

The word "Sprint" suggests a hectic time within a Sprint timebox.

#1
We coach teams to act professionally, slice work into smaller pieces and work with sustainable pace towards the Sprint goal. This contradicts with 'sprinting'.
#2
For people outside of a Scrum Team it sends the message of busyness.

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    Peter Gfader shared this idea  ·   ·  Flag idea as inappropriate…  ·  Admin →
    completed  ·  Ken Schwaber responded  · 

    Scrum is formally translated into over 30 languages, and used in many more cultures.

    Don’t try to wordsmith. In the United States, “hikes” start the play in football and a creators of chaos. Much more chaotic than formally structured “Sprints” with start/end and formal lines.

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      • Richard Wellum commented  ·   ·  Flag as inappropriate

        How about "Iteration" - which implies that further iterations will build on what has already been delivered. This might discourage the "6 month Gantt chart" multi-sprint planning as well!

        Sprint really sucks as a name though. Sprinters by definition leave nothing in the tank, and expend all their energy in an initial burst of unsustainable energy. Sprinters physically go into anabolic respiration, leaving themselves a debt of oxygen, and needing slow down or stop to recover; is it any wonder that Scrum sprints often result in rushed implementations and technical debt, go slower and slower, and eventually end up with "refactoring sprints" or bug bashes to recover?

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