Change "Backlog" To "Options"
Definition of "Backlog" is:
an accumulation of uncompleted work or matters needing to be dealt with
Backlog implies work is uncompleted. Whereas we should encourage the idea and mindset that it is an "option".
Product Backlog changed to Product Options:
Options of feature or capability to be added to product which are to be tested in market.
Sprint Backlog changed to Sprint Options:
Options that teams will try to work on in this sprint.
Improvements Backlog to Improvement Options:
Improvements options identified during retrospectives which can be experimented by the team during the coming sprint.
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"options" suggest that none of it is considered mandatory; "backlog" conveys that it's a list of desirable features that are beginning to stack up.
There may also be confusion when marketing/sales are involved and beginning talking about product options for differentiated offerings, rather than requested features.